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Analytics & Reporting

Not just opens.
Actual revenue.

See which emails drive purchases, which flows print money, and which segments deserve more love — all in one dashboard you'll actually check.

Campaign performance
7d30d90dCustom↓ Export
Revenue
$128,430
↑ 18.4% vs prev
Open rate
38.1%
↑ 2.1 pts
Click rate
12.3%
↑ 0.9 pts
Unsubscribe
0.2%
↓ 0.1 pts

Revenue by day

Revenue Sends Top day
Oct 01Oct 08Oct 15Oct 22Oct 29

Top campaigns

  • 01Autumn sale — VIPsOct 22 · Campaign$38.4k+42%
  • 02Cart recovery flowAlways-on · Workflow$24.1k+18%
  • 03Weekly digest #42Oct 15 · Newsletter$12.7k+6%
  • 04Welcome seriesAlways-on · Workflow$9.2k+11%
  • 05Dormant win-backOct 08 · Campaign$4.1k−3%
Sent
92,140
100%
Delivered
91,208
99.0%
Opened
34,789
38.1%
Clicked
11,203
12.3%
Converted
1,842
2.0%
Reporting that respects your time

Numbers that
actually help you decide.

Every Vaakio report starts with the answer — then lets you drill in as deep as you need. No pivot tables required.

Revenue attribution

Dollar-level attribution per send, per flow, per link. No "engagement score" guesswork.

Click & heatmaps

See where every subscriber clicked. Link-by-link, block-by-block breakdowns.

Industry benchmarks

See how you stack up against 14,800 peers — by industry, list size, and region.

Deliverability monitor

Inbox, spam, and tab placement tracked in real time. Alerts before reputation slips.

Cohort analysis

Compare signup cohorts across months, sources, or segments. Find what actually moves LTV.

Schedulable exports

CSV, PDF, or direct-to-warehouse. Automatic weekly reports in your CEO's inbox.

Where does the money come from?

Attribution
that makes sense.

Multi-touch attribution across campaigns, flows, and forms — so you can finally answer "which channel drove that sale?" without spreadsheets.

$128k LAST 30 DAYS
Workflows · 42%$53.9k
Campaigns · 28%$36.0k
Forms & pop-ups · 18%$23.1k
Other · 12%$15.4k

Stop guessing.
Start measuring.

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